To Design or not to Design
That is the question! We have had mixed success with designing rough website templates for clients to send in with our web proposals. Now here is my concern…
We recently missed out on a potential web project because another bidder had included a ‘Possible Design Template’ of what the client’s web site could look like with their proposal. Sounds fair enough you might say, people are visual creatures and like to see things and get excited.
Now the reason why we didn’t include a ‘Possible Design Template’ is that we have indeed done this in the past, and recently have ceased spending hours of time roughing out a web site layout for clients who have decided to go ahead with the project but don’t want their web site to look anything like the ideas we had thought of.
So… do you spend the time doing a rough design without any ideas from the client (before an initial design meeting) that may not even get a second thought and hope that it may increase your chances of winning a project? Or do you hope that you previous work, experience and proposal writing skills will get you through?
I’d love to hear any thoughts from both designers as well as business who have chosen a designer and their basis for doing so… have a great day 