Web Design Adelaide Blog

A client of ours recently asked for a bit of advice on an email newsletter they were about to send out to their customers. They have a great newsletter – catchy, pretty and informative. There are also plenty of links back to their website to increase web traffic, it’s all good stuff. 

As we were checking the newsletter links for them we noticed one went to a page on their website named “specialsex.html”!!! 

Now, once we had stopped our chuckling and put ourselves back on our chairs we clicked the link (purely to check it worked for our client) to find that the link wasn’t in fact a link to a page about “special sex” but a promotional page for special items that were exclusive of GST (“Specials Ex”). 

We informed our client that the page name may be mis-interpreted by their customers, and they agreed that although it may get a few laughs, it was probably safer to change the filename. Perhaps a good time to make use of the hyphen (-)!

This entry was posted on Tuesday, January 15th, 2008 at 5:58 pm and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.